When starting out on the web with an online business, the importance of website traffic can be vague. However, many people begin to realize that the success of their business depends on it.
What is It, Really?
Website traffic can be defined as the number of people that view your site, the pages that they view and the length of time they spend on those pages. When someone goes to your site, that visit is recorded and any links that individual might click and follow are also recorded. At the end of the day, these numbers are added up to give you an idea of your website popularity.
The Importance of Website Traffic
So, why is website traffic so important for my business, you ask?
If you aren’t attracting visitors, your website is bound to get lost in the vastness of the internet and perhaps, never found. Every site needs traffic, and even if your site is made very well, if you are not attracting visitors, you won’t be generating sales or achieving your end goal with your business.
Many people forget that it is people who view your website and do business with you online. In the end, your website and business will not survive without steady traffic flow from the right demographic.
There are many reasons why you need to consider the importance of website traffic, and here are three of them:
- You need to generate more targeted traffic to generate more revenue, ultimately.
- Traffic from targeted users, or people who are interested in what you are selling or promoting, are more likely to stay and refer your website to others.
- An increase in the amount of time a person spends on your page, increases the likelihood that they will sign up for your newsletter or to receive your promotional content, allowing you to market to them long-term.
How Do You Get More Website Traffic?
You can also use social networking to your advantage by listing your site on Twitter, Facebook or other popular social networks to drive people to your website.
The most fundamental and effective way to increase targeted website traffic is by optimizing all of your content for search engines. This allows the people who are most interested in your site, or the targeted users, to find your site. Ultimately, Search Engine Optimization is the biggest factor in generating longterm success of your online business.
A common misconception about website traffic is that any traffic is good traffic. It is important to remember that you are not trying to attract everyone to your site but people who are interested in your topic or what you are selling.
Of course, you can make money with higher traffic, generally speaking, with higher volume but it will be short term and unpredictable. Many successful marketers know that driving targeted traffic to your site will generate the most long-term revenue.
If you are ready to start generating more traffic and potentially more sales, contact us for more information.
Author: Rob Riggs
Rob Riggs is a serial tech entrepreneur and speaker, passionate for bringing valuable content that will educate and entertain your audience, while expanding the conversation of how technology can be leveraged across industries to improve ROI, automate and integrate business systems and processes, and scale for the future. Read more about Rob here.