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What’s the best way to push unflattering articles off the first page of Google search results?

Link building is going to be one of your best bets for reputation management here. The more relevant inbound links there are, from websites with high trust and authority, the more those results will help to naturally bury the negative result.

Additionally, Nancy’s suggestion of positive online reviews is a good method as well. The client has to be careful of how they solicit these reviews, however. They shouldn’t actually ask for them, nor should they tell a customer what to say. It really needs to be of a natural pattern. The client can mention where reviews are located at, if the reviews…



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