Whether developing a website from scratch or redesigning an existing website, the basic objective of the client is, to gain visibility, to disseminate information, attract new customers, to sell a product or creating a community; the reason could be anything but the goal is always building an appealing, engaging and a fully functional website.
Designing and developing a website encompasses the following phases:
Information gathering: This is an initial and important phase in website development. Before commencing a project, it is important to analyze the reason & aim, behind developing a website, the target audience, what do you intend to achieve through your website. All these reasonings, come under one umbrella, i.e. ‘Information gathering’. Another important aspect involved in this phase, includes assessing your competitors; as this also gives us a cutting edge, advantage during planning for a website.
Planning: In the planning phase, the page structures, content, navigation and required functionalities are all finalized.
Designing: After sketching out a basic plan for developing a website and deciding how to go about it, the next step is to start the designing process. The look and feel of the website along with the user interface and navigation system, are established in this phase.
It is very important to incorporate elements such as a company logo or colors to further establish a brand’s identity. It is also very crucial that designers maintain transparency and work closely with the clients, in order to transform client’s aspirations into reality.
Development: This is the phase where the ideas and designs are blended to create a visual reality of the client’s objectives and goals. In other words, the design is transformed into a functional website by writing relevant codes, developing/ updating appropriate content and adding functionalities to enhance performance. Images and pages are also optimized to improve the page speed.
Testing: Testing is the key to a positive user takeaway value. It addresses all the aspects of site, including the content, visuals, functionalities and purpose. It is mandatory to make your website, bug or error free, to give utmost experience to the users, accessing your website.
It is always wise to gather relevant information and chalk out a plan, before commencing a web design & development project. By adhering to the above listed process, it becomes easy to develop an efficient and engaging website.